VANDFORTBook a call
Free tool
66out of 100
GTM Health Score

Twelve questions. Your weakest domain, a dollar estimate of the leak, and the system that fixes it.

GTM74
Sales61
CS38
Rev Int70
Weakest: CS OperationsTake the score (12 min)
Every tool is free to use. Enter your email once and all five open.All resources
GTM Operations

Speed-to-LeadEvery new lead answered in minutes, not the next afternoon.

It reads every inbound lead the moment it lands, qualifies it against your own ICP definition, and drafts the first reply while the buyer is still on the page.

Start Your Leak ReportSee all of GTM Operations
What Speed-to-Lead doesAnswers every inbound lead in minutes, in your voice, routed to the owner who fits the account.
Its named limitIt drafts and routes. It does not send without approval until you decide otherwise, in writing.
The problem

Three ways a good lead goes cold.

01

The lead goes cold. A form fills at 9pm. The first human reply lands at 2pm the next day, and by then they have booked with someone else.

02

Nobody owns the clock. Speed to lead is everyone's job, so it is no one's. It shows up in a QBR as a number nobody can move.

03

Routing is a guess. The lead reaches whoever is free rather than whoever fits, and the second conversation starts from zero.

What gets built

Working software inside your stack, not a workflow diagram.

The acquisition engine: lead intake, enrichment, AI qualification, routing and scoring, recommendation, qualified leads
  • Reads every inbound lead the moment it lands, form, chat, demo request or list import
  • Enriches and scores it against your ICP, using the definition your team signed off, not a vendor default
  • Drafts the first reply in your voice, and routes it to the owner who actually fits the account
  • Escalates when it is unsure, rather than guessing, with the reason attached

It runs on read-only access to your systems of record until you widen it. Every action it takes is logged with the reason behind it.

What changes

Three things look different the week after it ships.

Today42 hours to a first reply
With Speed-to-LeadMinutes, while they are still on the page
TodayLeads routed to whoever is free
With Speed-to-LeadRouted to the owner who fits the account
TodayNobody owns the clock
With Speed-to-LeadOne owner and one timestamp per lead
How it is proved

It runs against your last twenty leads before it touches a live one.

Normal, weird, ambiguous and high-risk cases, labelled by your team, run twice so the result is provably repeatable.

85%pass mark

Below it, or on any unsafe action, it does not ship, and we tell you exactly why. You get the score as a document. The fee buys the truth, not a pass.

Right data pulledMatches your judgmentSafe to act
Where it sits

One of three systems in GTM Operations.

Its domain

GTM Operations

Where the lead arrives. Three systems cover intake, handover and outbound.

See the domain
Next in the domain

Handoff Orchestrator

Once the lead is answered, this makes sure the handover is owned and timed.

Read more
Downstream

Pipeline Hygiene Sentinel

A fast reply only helps if the record it creates stays honest afterwards.

Read more
Before you build this

Is this the system that costs you the most?

Speed-to-Lead is one of nine. The Revenue Leak Report says which leak is largest in dollars, so you build the one that pays for itself first instead of the one that sounds most urgent.

Three weeksRead-only accessYours to keep
  • Every leak quantified in dollars
  • An Operating Map naming the sequence
  • Yours whether or not you build with us
Start Your Leak Report

Prefer email? contact@vandfort.com