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66out of 100
GTM Health Score

Twelve questions. Your weakest domain, a dollar estimate of the leak, and the system that fixes it.

GTM74
Sales61
CS38
Rev Int70
Weakest: CS OperationsTake the score (12 min)
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GTM AI Systems/Revenue Intelligence/2 systems

One number both teams trust.

Your dashboards disagree because they are each right about a different definition. This domain is where the definitions get settled, on read-only access to your systems of record until you say otherwise.

Start Your Leak ReportSee the systems
The operational problem

The chart is not wrong. Nobody owns the definition.

Marketing reports one pipeline number, sales reports another, and the board deck takes days because someone has to reconcile them by hand every quarter.

The problem is not the chart, it is that no layer owns the definition. Fix that and the deck becomes an assembly job instead of an investigation.

42 hrsmedian first reply to an inbound lead
$1.6Maverage revenue leaked per company each year (Artemis GTM, 127 audits)
42%of paid tool capability actually gets used
The analytics brain

Every number traced back to the record it came from.

Every system in this domain sits on one of these stages. The audit names which one is costing you the most.

The analytics brain: definitions agreed, sources mapped, reconciliation, one number, what changed, board-ready
01Definitions agreed
02Sources mapped
03Reconciliation
04One number
05What changed
06Board-ready
The systems

Two named systems. Each one carries a limit, in writing.

Working software an engineer builds inside your stack and hands over. The audit decides which of the two comes first.

1

Board Report Engine

Three days of manual reconciliation
A deck assembled from agreed definitions

It pulls the quarter from the systems of record, applies the definitions your team signed off once, and shows what moved since last quarter with the records behind each change.

What gets built. A board pack built from live data, with a change log naming every number that moved and the records that moved it.

Its named limitIt assembles and reports. It never edits a source record, and it never publishes a deck without a human release.
2

Revenue Answers

A question that takes a week and an analyst
An answer from the records, with its working shown

Ask why net revenue retention moved and it returns the accounts that drove it, not a summary. Every answer carries the query behind it, so your team can check the method rather than trust the output.

What gets built. A question interface over the reconciled layer, where every answer cites the records and the definition it used.

Its named limitIt answers from the records. It states its assumption on every finding, and says so when the data cannot support an answer.
How it is proved

Nothing here goes live until it passes on your data.

Each system is graded against about twenty real questions from your own last four quarters, run twice, before anyone reads a number from it. Its freedom widens only while the numbers hold.

85%pass mark

Below it, or on any unsafe action, it does not ship, and we tell you exactly why. You get the score as a document. The fee buys the truth, not a pass.

Read-only until you say soGraded on quarters you already closedEvery answer cites its records
Read how the proof gate works
Where this connects

This layer is only as honest as what feeds it.

Sales Operations

Where the forecast is built

A reconciled number still rests on the records underneath. Pipeline Hygiene Sentinel and Forecast Assistant.

See the domainCS Operations

Where retention is measured

Churn and expansion are half of NRR. Churn Signal Watchtower and Renewal Radar.

See the domain
The Revenue Leak Report: measurement modules on a rail
Where everyone starts

Start with the Revenue Leak Report.

Three weeks on read-only access to your Salesforce or HubSpot. It ends with artefacts, not a deck, and every finding states the assumption behind it so your team can argue with the method.

  • Every leak in dollars, not in adjectives
  • An Operating Map, naming which system fixes what
  • A prioritised sequence, with the assumption behind each call
  • Yours to keep, whether or not you build with us
Start Your Leak ReportWhat is in the report
Start with the diagnosis

Which of the two first?

The Revenue Leak Report answers that. Three weeks on read-only access, every leak quantified in dollars, and the one system that stops the biggest one named. Yours to keep either way.

Forward-deployed, not advisoryNo pressure, just clarityBuilt for scale from day one
  • Three weeks, fixed scope
  • Read-only Salesforce or HubSpot
  • An Operating Map you keep
Start Your Leak Report

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