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GTM Health Score

Twelve questions. Your weakest domain, a dollar estimate of the leak, and the system that fixes it.

GTM74
Sales61
CS38
Rev Int70
Weakest: CS OperationsTake the score (12 min)
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CS Operations

Churn Signal WatchtowerThe signals that come before a loss, not after it.

It watches what actually happens before an account leaves, so a CSM hears about a wobbling account while there is still time to change the outcome.

Start Your Leak ReportSee all of CS Operations
What Churn Signal Watchtower doesSurfaces accounts showing early churn risk, each with the specific signal that raised it.
Its named limitIt raises risk to a human. It never emails your customer and never changes an account record.
The problem

Three ways a health score misses the churn.

01

Green until the day it is not. A score built on logins and ticket counts stays green right up to the non-renewal email.

02

The aggregate hides the signal. The champion left, the seat count dropped and a ticket reopened, and the composite score barely moved.

03

It describes the past. By the time a metric confirms the account is in trouble, the decision has already been made internally.

What gets built

A ranked list of at-risk accounts, with the reason attached.

The retention engine: customer signals in, detected and redirected, at-risk churn diverted, expansion opportunity out
  • Watches the events that precede a loss, the champion who stopped logging in, the second ticket on one problem, a quiet seat reduction
  • Scores risk on signals, not averages, so one serious signal is not cancelled out by four benign ones
  • States which signal fired and when, so the CSM opens the account knowing what to ask about
  • Escalates while there is runway, not in the month the renewal lands

It runs on read-only access to your systems of record until you widen it. Every action it takes is logged with the reason behind it.

What changes

Three things look different the week after it ships.

TodayA score that goes green until the churn
With Churn Signal WatchtowerThe signals that actually precede a loss
TodayRisk found at renewal
With Churn Signal WatchtowerRisk found while there is time to act
TodayA number with no explanation
With Churn Signal WatchtowerA named signal with a date on it
How it is proved

It runs against accounts you already lost before it flags a live one.

Churned, saved and never at risk, about twenty of them labelled by your team, run twice so the result is provably repeatable.

85%pass mark

Below it, or on any unsafe action, it does not ship, and we tell you exactly why. You get the score as a document. The fee buys the truth, not a pass.

Right data pulledMatches your judgmentSafe to act
Where it sits

One of two systems in CS Operations.

Its domain

CS Operations

Where retention is measured. Two systems surface risk early enough to act on.

See the domain
Upstream

Pipeline Hygiene Sentinel

An account that was mis-sold is already at risk on the day it closes.

Read more
Next in the domain

Renewal Radar

A signal is only useful if a renewal conversation starts because of it.

Read more
Before you build this

Is this the system that costs you the most?

Churn Signal Watchtower is one of nine. The Revenue Leak Report says which leak is largest in dollars, so you build the one that pays for itself first instead of the one that sounds most urgent.

Three weeksRead-only accessYours to keep
  • Every leak quantified in dollars
  • An Operating Map naming the sequence
  • Yours whether or not you build with us
Start Your Leak Report

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