VANDFORTForm routerBack to services

Build your lead form + routing

Design the form, set the rules that decide where each lead goes, and test it. Export the config and embed - we wire it to your CRM so every lead lands with the right owner in minutes, not hours.

The form

Routing rules

First matching rule wins. A lead that matches no rule goes to the default.

If
→ route to
If
→ route to

Live preview - fill it to test routing

Talk to our team

This lead routes to

SDR round-robin

Export

Routing config (for your CRM hookup)
{
  "form": {
    "title": "Talk to our team",
    "submit_label": "Get in touch",
    "fields": [
      {
        "id": "name",
        "label": "Full name",
        "type": "text",
        "required": true
      },
      {
        "id": "email",
        "label": "Work email",
        "type": "email",
        "required": true
      },
      {
        "id": "company",
        "label": "Company",
        "type": "text",
        "required": true
      },
      {
        "id": "team",
        "label": "Team size",
        "type": "select",
        "required": false,
        "options": [
          "1-10",
          "11-50",
          "51-200",
          "200+"
        ]
      },
      {
        "id": "need",
        "label": "What do you need help with?",
        "type": "textarea",
        "required": false
      }
    ]
  },
  "routing": {
    "rules": [
      {
        "if_field": "team",
        "operator": "is",
        "value": "200+",
        "route_to": "Enterprise AE (round-robin)"
      },
      {
        "if_field": "team",
        "operator": "is",
        "value": "1-10",
        "route_to": "Self-serve nurture sequence"
      }
    ],
    "default_route": "SDR round-robin"
  }
}
Embed snippet
<form action="https://forms.vandfort.com/REPLACE_WITH_YOUR_ID" method="POST" style="max-width:420px;font:14px system-ui">
  <h3 style="margin:0 0 16px">Talk to our team</h3>
  <label style="display:block;margin-bottom:12px;font:500 13px system-ui">Full name<input type="text" name="name" required style="display:block;width:100%;margin-top:4px;padding:8px;border:1px solid #ccc;border-radius:6px"></label>
  <label style="display:block;margin-bottom:12px;font:500 13px system-ui">Work email<input type="email" name="email" required style="display:block;width:100%;margin-top:4px;padding:8px;border:1px solid #ccc;border-radius:6px"></label>
  <label style="display:block;margin-bottom:12px;font:500 13px system-ui">Company<input type="text" name="company" required style="display:block;width:100%;margin-top:4px;padding:8px;border:1px solid #ccc;border-radius:6px"></label>
  <label style="display:block;margin-bottom:12px;font:500 13px system-ui">Team size<select name="team" style="display:block;width:100%;margin-top:4px;padding:8px;border:1px solid #ccc;border-radius:6px"><option value="">Select...</option><option>1-10</option><option>11-50</option><option>51-200</option><option>200+</option></select></label>
  <label style="display:block;margin-bottom:12px;font:500 13px system-ui">What do you need help with?<textarea name="need" rows="3" style="display:block;width:100%;margin-top:4px;padding:8px;border:1px solid #ccc;border-radius:6px"></textarea></label>
  <button type="submit" style="background:#E8731F;color:#fff;border:0;padding:10px 20px;border-radius:6px;font-weight:600;cursor:pointer">Get in touch</button>
</form>

Paste this on your site. The action endpoint and CRM routing are wired by VANDFORT - send us the config above.