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The GTM Audit

Most money slips away in the handoffs between teams - marketing to sales, sales to customer support - and nobody is watching those handoffs. In two to three weeks we go through yours in four areas, measure how it works today, put a dollar figure on each spot where money is leaking out, and hand you a plain report that tells you what to fix first. You decide based on real numbers, not a gut feeling.

$1.6M

money a typical company loses each year across these four areas (based on the audits we have run)

How it is set up

Buy it, send us what we need, and we deliver. No call required.

You send your file

in a short form

We do the work

on our side, nothing for you to run

In your portal in 2-3 weeks

we email you

What you get back

From what you hand over to what we send back.

Your customer records

we only look, we don't change anything

45 checks, scored

across all four areas

Every leak in dollars

with the simple math behind it

A ranked to-do list

what to fix first, and why

What we look at

Getting and qualifying customers - can you trust your numbers, is your customer list up to date, and does everyone agree on what counts as a real lead? (marketing / GTM)

Running deals - how accurate your sales predictions are, whether your list of open deals is clean and current, and how many turn into sales (sales operations)

Keeping and growing customers - early warning signs a customer may leave, staying on top of renewal dates, and selling more to the customers you already have (customer success)

Trusting your numbers - one tidy place where all these figures line up, so the whole picture holds together (revenue intelligence)

What you get

0145 checks, scored, across all four areas - getting customers, running deals, keeping customers, and trusting your numbers. Think of it as a full inspection with a score on each item.
02A dollar figure on every leak, plus the simple math we used to get each number, so you can check our work.
03A ranked to-do list - which area to fix first, and the reason why.
04A short, clear report the person running your revenue can read in 30 seconds and pass along.
05A 90-minute call to walk your team through it, included in the price.

Why it pays off

A typical company loses about $1.6M a year across these four areas (based on the audits we have run). This $5,000 check costs less than a fraction of what it usually finds, so it pays for itself before you change a thing - and it shows you which fix puts the most money back, so next quarter is a plan and not a guess.

Best for: Owners, founders, and the people who run sales and operations at companies bringing in roughly $3M-$30M a year, who can feel money slipping away but can't point to where.